new docs

README.md

@@ -1,16 +1,857 @@
-# Plausible Analytics setup examples
+<p align="center">
+    <picture>
+        <source media="(prefers-color-scheme: dark)" srcset="./images/logo_dark.svg" width="300">
+        <source media="(prefers-color-scheme: light)" srcset="./images/logo_light.svg" width="300">
+        <img src="./images/logo_light.svg" width="300">
+    </picture>
+</p>
 
-This repository acts as a template to get up and running with [Plausible Analytics](https://github.com/plausible/analytics).
+<p align="center">
+    <strong>A getting started guide to self-hosting Plausible Community Edition</strong>
+</p>
 
-### How to use
+<!-- TODO latest version, current version, requirements -->
 
-Find instructions on how to run Plausible Analytics Self Hosted [in our docs](https://plausible.io/docs/self-hosting).
+**Contact**:
 
-### Contributing
+- For release announcements please go to [GitHub releases.](https://github.com/plausible/analytics/releases)
 
-We are always looking to expand on the options and setups provided here. Feel free to open an issue or PR if you feel
-something could be improved.
+- For a question or advice please go to [GitHub discussions.](https://github.com/plausible/analytics/discussions/categories/self-hosted-support)
 
-### Upgrade guides
+---
 
-- [Upgrading `plausible_db` (PostgreSQL)](upgrade/postgres.md)
+<p align="center">
+    <a href="#install">Install</a> &bull;
+    <a href="#upgrade">Upgrade</a> &bull;
+    <a href="#configure">Configure</a> &bull;
+    <a href="#integrate">Integrate</a> &bull;
+    <a href="#faq">FAQ</a>
+</p>
+
+---
+
+## Install
+
+Plausible Community Edition (or CE for short) is designed to be self-hosted through Docker. You don't have to be a Docker expert to launch your own instance, but you should have a basic understanding of the command-line and networking to successfully set it up.
+
+### Requirements
+
+The only thing you need to install Plausible CE is a server with Docker. The server must have a CPU with x86_64 or arm64 architecture and support for SSE 4.2 or equivalent NEON instructions. We recommend using a minimum of 4GB of RAM but the requirements will depend on your site traffic. 
+
+We've tested this on [Digital Ocean](https://m.do.co/c/91569eca0213) (affiliate link) but any hosting provider works. If your server doesn't come with Docker pre-installed, you can follow [their docs](https://docs.docker.com/get-docker/) to install it.
+
+To make your Plausible CE instance accessible on a (sub)domain, you also need to be able to edit your DNS. Plausible CE isn't currently designed for subfolder installations.
+
+### Quick start
+
+To get started quickly, clone the [plausible/hosting](https://github.com/plausible/hosting) repo. It has everything you need to boot up your own Plausible CE server.
+
+<sub><kbd>console</kbd></sub>
+```console
+$ git clone https://github.com/plausible/hosting
+Cloning into 'hosting'...
+remote: Enumerating objects: 280, done.
+remote: Counting objects: 100% (146/146), done.
+remote: Compressing objects: 100% (74/74), done.
+remote: Total 280 (delta 106), reused 86 (delta 71), pack-reused 134
+Receiving objects: 100% (280/280), 69.44 KiB | 7.71 MiB/s, done.
+Resolving deltas: 100% (136/136), done.
+$ cd hosting
+```
+
+In the downloaded directory you'll find two important files:
+
+- [`docker-compose.yml`](https://github.com/plausible/hosting/blob/master/docker-compose.yml) - installs and orchestrates networking between your Plausible CE server, Postgres database, Clickhouse database (for stats), and an SMTP server.
+- [`plausible-conf.env`](https://github.com/plausible/hosting/blob/master/plausible-conf.env) - configures the Plausible server itself. Full configuration options are documented [below.](#configure)
+
+Right now the latter looks like this:
+
+<sub><kbd>[plausible-conf.env](https://github.com/plausible/hosting/blob/master/plausible-conf.env)</kbd></sub>
+```env
+BASE_URL=replace-me
+SECRET_KEY_BASE=replace-me
+```
+
+Let's do as it asks and populate these required environment variables with our own values.
+
+First we generate the [`SECRET_KEY_BASE`](#secret_key_base) using `openssl`
+
+<sub><kbd>console</kbd></sub>
+```console
+$ openssl rand -base64 48
+GLVzDZW04FzuS1gMcmBRVhwgd4Gu9YmSl/k/TqfTUXti7FLBd7aflXeQDdwCj6Cz
+```
+
+And then we decide on the [`BASE_URL`](#base_url) where the instance would be accessible. Let's assume we choose `http://plausible.example.com`
+
+<sub><kbd>plausible-conf.env</kbd></sub>
+```diff
+- BASE_URL=replace-me
++ BASE_URL=http://plausible.example.com
+- SECRET_KEY_BASE=replace-me
++ SECRET_KEY_BASE=GLVzDZW04FzuS1gMcmBRVhwgd4Gu9YmSl/k/TqfTUXti7FLBd7aflXeQDdwCj6Cz
+```
+
+We can start our instance now but the requests would be served over HTTP. Not cool! Let's configure [Caddy](https://caddyserver.com) to enable HTTPS.
+
+<!-- TODO note about CloudFlare -->
+
+> For other reverse-proxy setups please see [reverse-proxy](https://github.com/plausible/hosting/tree/master/reverse-proxy) docs.
+
+First we need to point DNS records for `plausible.example.com` to the IP address of the instance. This is needed for Caddy to issue the TLS certificates.
+
+Then we need to let Caddy know the domain name for which to issue the TLS certificate and the service to redirect the requests to.
+
+<sub><kbd>[reverse-proxy/docker-compose.caddy-gen.yml](https://github.com/plausible/hosting/blob/master/reverse-proxy/docker-compose.caddy-gen.yml)</kbd></sub>
+```diff
+  plausible:
+    labels:
+-     virtual.host: "example.com" # change to your domain name
++     virtual.host: "plausible.example.com"
+      virtual.port: "8000"
+-     virtual.tls-email: "admin@example.com" # change to your email
++     virtual.tls-email: "admin@plausible.example.com"
+```
+
+Finally we need to update `BASE_URL` to use `https://` scheme.
+
+<sub><kbd>plausible-conf.env</kbd></sub>
+```diff
+- BASE_URL=http://plausible.example.com
++ BASE_URL=https://plausible.example.com
+  SECRET_KEY_BASE=GLVzDZW04FzuS1gMcmBRVhwgd4Gu9YmSl/k/TqfTUXti7FLBd7aflXeQDdwCj6Cz
+```
+
+Now we can start everything together.
+
+<sub><kbd>console</kbd></sub>
+```console
+$ docker compose -f docker-compose.yml -f reverse-proxy/docker-compose.caddy-gen.yml up -d
+[+] Running 19/19
+ ✔ plausible_db 9 layers [⣿⣿⣿⣿⣿⣿⣿]          Pulled
+ ✔ plausible_events_db 7 layers [⣿⣿⣿⣿⣿⣿⣿]   Pulled
+ ✔ plausible 7 layers [⣿⣿⣿⣿⣿⣿⣿]             Pulled
+ ✔ caddy-gen 8 layers [⣿⣿⣿⣿⣿⣿⣿⣿]            Pulled
+[+] Running 5/5
+ ✔ Network hosting_default                  Created
+ ✔ Container hosting-plausible_db-1         Started
+ ✔ Container hosting-plausible_events_db-1  Started
+ ✔ Container hosting-plausible-1            Started
+ ✔ Container caddy-gen                      Started
+```
+
+It takes some time to start PostgreSQL and ClickHouse, create the databases, and run the migrations. After about fifteen seconds you should be able to access your instance at `BASE_URL` and see the registration screen for the admin user.
+
+In case something feels off, make sure to check out the logs with <kbd>docker compose logs</kbd> and start a [GitHub discussion.](https://github.com/plausible/analytics/discussions/categories/self-hosted-support)
+
+Happy hosting!
+
+Next we'll go over how to upgrade the instance when a new release comes out, more things to configure, and how to integrate with Google and others!
+
+## Upgrade
+
+Each new [release](https://github.com/plausible/analytics/releases/tag/v2.0.0) contains information on how to upgrade to it from the previous version. This section outlines the 
+general steps and explains the versioning.
+
+### Version management
+
+Plausible CE follows [semantic versioning:](https://semver.org/) `MAJOR.MINOR.PATCH`
+
+You can find available Plausible versions on [DockerHub](https://hub.docker.com/r/plausible/analytics). The default `latest` tag refers to the latest stable release tag. You can also pin your version:
+
+- `plausible/analytics:v2` pins the major version to `2` but allows minor and patch version upgrades
+- `plausible/analytics:v2.0` pins the minor version to `2.0` but allows only patch upgrades
+
+None of the functionality is backported to older versions. If you wish to get the latest bug fixes and security updates you need to upgrade to a newer version.
+
+New versions are published on [the releases page](https://github.com/plausible/analytics/releases) and their changes are documented in our [Changelog.](https://github.com/plausible/analytics/blob/master/CHANGELOG.md) Please note that database schema changes require running migrations when you're upgrading. However, we consider the schema
+as an internal API and therefore schema changes aren't considered a breaking change.
+
+We recommend to pin the major version instead of using `latest`. Either way the general flow for upgrading between minor version would look like this:
+
+```console
+$ cd hosting
+$ docker compose stop plausible
+[+] Running 1/1
+ ✔ Container hosting-plausible-1  Stopped
+$ docker compose rm plausible
+? Going to remove hosting-plausible-1 Yes
+[+] Running 1/0
+ ✔ Container hosting-plausible-1  Removed
+$ docker compose -f docker-compose.yml -f reverse-proxy/docker-compose.caddy-gen.yml up -d
+[+] Running 8/8
+ ✔ plausible 7 layers [⣿⣿⣿⣿⣿⣿⣿]      0B/0B      Pulled 6.4s
+   ✔ 96526aa774ef Pull complete    0.4s
+   ✔ 93631fa7258d Pull complete    0.6s
+   ✔ 06afbc05374b Pull complete    1.6s
+   ✔ 7ddeeadcce1e Pull complete    1.2s
+   ✔ 724ddb9b523f Pull complete    2.8s
+   ✔ 32581b0068b9 Pull complete    1.7s
+   ✔ 4f4fb700ef54 Pull complete    2.0s
+[+] Running 4/4
+ ✔ Container hosting-plausible_events_db-1  Running    0.0s
+ ✔ Container hosting-plausible_db-1         Running    0.0s
+ ✔ Container hosting-plausible-1            Started    1.2s
+ ✔ Container caddy-gen                      Running    0.0s
+$ docker images --filter=reference='plausible/analytics:*'
+REPOSITORY            TAG       IMAGE ID       CREATED        SIZE
+plausible/analytics   v2.0      2b2735265a65   7 months ago   163MB
+plausible/analytics   v1.5      5e1e0047953a   8 months ago   130MB
+$ docker rmi 5e1e0047953a
+Untagged: plausible/analytics:v1.5
+Untagged: plausible/analytics@sha256:365124b00f103ac40ce3c64cd49a869d94f2ded221d9bb7900be1cecfaf34acf
+Deleted: sha256:5e1e0047953afc179ee884389e152b3f07343fb34e5586f9ecc2f33c6ba3bcaa
+// etc.
+```
+
+> You can omit <kbd>-f docker-compose.yml -f reverse-proxy/docker-compose.caddy-gen.yml</kbd> if you are not using Caddy.
+
+Changes in major versions would involve performing a data migration (e.g.[v2.0.0](https://github.com/plausible/analytics/releases/tag/v2.0.0)) or some other extra step.
+
+## Configure
+
+Plausible is configured with environment variables, by default supplied via [<kbd>plausible-conf.env</kbd>](https://github.com/plausible/hosting/blob/master/plausible-conf.env) [env_file.](https://github.com/plausible/hosting/blob/bb6decee4d33ccf84eb235b6053443a01498db53/docker-compose.yml#L38-L39)
+
+> Note that if you start a container with one set of ENV vars and then update the ENV vars and restart the container, they won't take effect due to the immutable nature of the containers. The container needs to be recreated.
+
+Here's the minimal <kbd>plausible-conf.env</kbd> we got from [Quick start.](#quick-start)
+
+```env
+BASE_URL=https://plausible.example.com
+SECRET_KEY_BASE=GLVzDZW04FzuS1gMcmBRVhwgd4Gu9YmSl/k/TqfTUXti7FLBd7aflXeQDdwCj6Cz
+```
+
+And here's <kbd>plausible-conf.env</kbd> with some extra configuration
+
+```env
+BASE_URL=https://plausible.example.com
+SECRET_KEY_BASE=GLVzDZW04FzuS1gMcmBRVhwgd4Gu9YmSl/k/TqfTUXti7FLBd7aflXeQDdwCj6Cz
+MAXMIND_LICENSE_KEY=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
+MAXMIND_EDITION=GeoLite2-City
+GOOGLE_CLIENT_ID=140927866833-002gqg48rl4iku76lbkk0qhu0i0m7bia.apps.googleusercontent.com
+GOOGLE_CLIENT_SECRET=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
+MAILER_NAME=Plausible
+MAILER_EMAIL=plausible@plausible.example.com
+DISABLE_REGISTRATION=invite_only
+```
+
+Here're the currently supported ENV vars:
+
+### Required
+
+#### `BASE_URL`
+
+Configures the base URL to use in link generation, doesn't have any defaults and needs to be provided in the ENV vars
+
+<sub><kbd>plausible-conf.env</kbd></sub>
+```env
+BASE_URL=https://example.fun
+```
+
+> In production systems, this should be your ingress host (CDN or proxy).
+
+---
+
+#### `SECRET_KEY_BASE`
+
+Configures the secret used for sessions in the dashboard, doesn't have any defaults and needs to be provided in the ENV vars, can be generated with `openssl rand -base64 48`
+
+<sub><kbd>console</kbd></sub>
+```console
+$ openssl rand -base64 48
+GLVzDZW04FzuS1gMcmBRVhwgd4Gu9YmSl/k/TqfTUXti7FLBd7aflXeQDdwCj6Cz
+```
+
+<sub><kbd>plausible-conf.env</kbd></sub>
+```env
+SECRET_KEY_BASE=GLVzDZW04FzuS1gMcmBRVhwgd4Gu9YmSl/k/TqfTUXti7FLBd7aflXeQDdwCj6Cz
+``````
+
+> ⚠️ Don't use this exact value or someone would be able to sign a cookie with `user_id=1` and log in as the admin!
+
+### Optional
+
+<details>
+<summary>Registration</summary>
+
+#### `DISABLE_REGISTRATION`
+
+Default: `true`
+
+Restricts registration of new users. Possible values are `true` (full restriction), `false` (no restriction), and `invite_only` (only the invited users can register).
+
+---
+
+#### `ENABLE_EMAIL_VERIFICATION`
+
+Default: `false`
+
+When enabled, new users need to verify their email addressby following a link delivered to their mailbox. Please configure your server for SMTP to receive this email. You can find Plausible's SMTP configuration options under "Email" below.
+
+If something went wrong you can run this command to verify all users in the database:
+
+<sub><kbd>console</kbd></sub>
+```console
+$ cd hosting
+$ docker compose exec plausible_db psql -U postgres -h localhost -d plausible_db -c "UPDATE users SET email_verified = true;"
+```
+
+</details>
+<details>
+<summary>Web</summary>
+
+#### `LISTEN_IP`
+
+Default: `0.0.0.0`
+
+Configures the IP address to bind the listen socket for the web server.
+
+> Note that setting it to `127.0.0.1` in a container would make the web server unavailable from outside the container.
+
+---
+
+#### `PORT`
+
+Default: `8000`
+
+Configures the port to bind the listen socket for the web server.
+
+</details>
+<details>
+<summary>Database</summary><br/>
+
+Plausible uses PostgreSQL for storing user data and ClickhouseDB for analytics data. Use the following variables to configure them.
+
+#### `DATABASE_URL`
+
+Default: `postgres://postgres:postgres@plausible_db:5432/plausible_db`
+
+Configures the URL for PostgreSQL database.
+
+---
+
+#### `CLICKHOUSE_DATABASE_URL`
+
+Default: `http://plausible_events_db:8123/plausible_events_db`
+
+Configures the URL for ClickHouse database.
+
+---
+
+#### `ECTO_IPV6`
+
+Enables Ecto to use IPv6 when connecting to the PostgreSQL database. Not set by default.
+
+<sub><kbd>plausible-conf.env</kbd></sub>
+```env
+ECTO_IPV6=true
+```
+
+---
+
+#### `ECTO_CH_IPV6`
+
+Enables Ecto to use IPv6 when connecting to the ClickHouse database. Not set by default.
+
+<sub><kbd>plausible-conf.env</kbd></sub>
+```env
+ECTO_CH_IPV6=true
+```
+
+</details>
+<details>
+<summary>Google</summary><br/>
+
+For step-by-step integration with Google [see below.](#integrate)
+
+#### `GOOGLE_CLIENT_ID`
+
+The Client ID from the Google API Console for your project. Not set by default.
+
+<sub><kbd>plausible-conf.env</kbd></sub>
+```env
+GOOGLE_CLIENT_ID=140927866833-002gqg48rl4iku76lbkk0qhu0i0m7bia.apps.googleusercontent.com
+```
+
+---
+
+#### `GOOGLE_CLIENT_SECRET`
+
+The Client Secret from the Google API Console for your project. Not set by default.
+
+<sub><kbd>plausible-conf.env</kbd></sub>
+```env
+GOOGLE_CLIENT_SECRET=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
+```
+
+</details>
+<details>
+<summary>IP Geolocation</summary><br/>
+
+Plausible CE uses the country database created by [db-ip](https://db-ip.com/) for enriching analytics data with visitor countries. The database is shipped within the container image and country data collection happens automatically.
+
+Optionally, you can provide a different database. For example, you can use [MaxMind](https://www.maxmind.com) services and enable city-level geolocation.
+
+
+| Parameter              | Default                                                                                                                  | Description                                                                                                                                                                                                                        |
+| ---------------------- | ------------------------------------------------------------------------------------------------------------------------ | ---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |
+| `IP_GEOLOCATION_DB`    | /app/lib/plausible-0.0.1/priv/geodb/dbip-country.mmdb.gz                                                                 | This database is used to lookup GeoName IDs for IP addresses. If not set, Plausible defaults to the [file](https://github.com/plausible/analytics/blob/v2.0.0/Dockerfile#L47) shipped within the container image.                  |
+| `GEONAMES_SOURCE_FILE` | [/app/lib/location-0.1.0/priv/geonames.lite.csv](https://github.com/plausible/location/blob/main/priv/geonames.lite.csv) | This file is used to turn GeoName IDs into human readable strings for display on the dashboard. Defaults to the one shipped within the container image.                                                                            |
+| `MAXMIND_LICENSE_KEY`  | --                                                                                                                       | If set, this ENV variable takes precedence over `IP_GEOLOCATION_DB` and makes Plausible download (and keep up to date) a free MaxMind GeoLite2 MMDB of the selected edition. [See below](#integrate) for integration instructions. |
+| `MAXMIND_EDITION`      | <kbd>GeoLite2-City</kbd>                                                                                                 | MaxMind database edition to use (only if `MAXMIND_LICENSE_KEY` is set)                                                                                                                                                             |
+
+<sub>Example <kbd>plausible-conf.env</kbd> with MaxMind configured</sub>
+```env
+BASE_URL=https://plausible.example.com
+SECRET_KEY_BASE=GLVzDZW04FzuS1gMcmBRVhwgd4Gu9YmSl/k/TqfTUXti7FLBd7aflXeQDdwCj6Cz
+MAXMIND_LICENSE_KEY=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
+MAXMIND_EDITION=GeoLite2-City
+```
+
+</details>
+<details><summary>Email</summary><br/>
+
+Plausible CE uses a SMTP server to send transactional emails e.g. account activation, password reset. In addition, it sends non-transactional emails like weekly or monthly reports.
+
+| Parameter               | Default                          | Description                                                                     |
+| ----------------------- | -------------------------------- | ------------------------------------------------------------------------------- |
+| `MAILER_EMAIL`          | <kbd>hello@plausible.local</kbd> | The email id to use for as _from_ address of all communications from Plausible. |
+| `MAILER_NAME`           | --                               | The display name for the sender (_from_).                                       |
+| `SMTP_HOST_ADDR`        | <kbd>localhost</kbd>             | The host address of your SMTP server.                                           |
+| `SMTP_HOST_PORT`        | <kbd>25</kbd>                    | The port of your SMTP server.                                                   |
+| `SMTP_USER_NAME`        | --                               | The username/email in case SMTP auth is enabled.                                |
+| `SMTP_USER_PWD`         | --                               | The password in case SMTP auth is enabled.                                      |
+| `SMTP_HOST_SSL_ENABLED` | <kbd>false</kbd>                 | If SSL is enabled for SMTP connection                                           |
+| `SMTP_RETRIES`          | <kbd>2</kbd>                     | Number of retries to make until mailer gives up.                                |
+
+Alternatively, you can use other [Bamboo Adapters](https://hexdocs.pm/bamboo/readme.html#available-adapters) such as Postmark, Mailgun, Mandrill or Send Grid to send transactional emails. In this case, use the following parameters:
+
+| Parameter          | Default                       | Description                                                                                                                                                                                                                                                                                             |
+| ------------------ | ----------------------------- | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |
+| `MAILER_ADAPTER`   | <kbd>Bamboo.SMTPAdapter</kbd> | Instead of the default, replace this with <kbd>Bamboo.PostmarkAdapter</kbd>, <kbd>Bamboo.MailgunAdapter</kbd>, <kbd>Bamboo.MandrillAdapter</kbd> or <kbd>Bamboo.SendGridAdapter</kbd> and add the appropriate variables below                                                                           |
+| `POSTMARK_API_KEY` | --                            | Enter your Postmark API key.                                                                                                                                                                                                                                                                            |
+| `MAILGUN_API_KEY`  | --                            | Enter your Mailgun API key.                                                                                                                                                                                                                                                                             |
+| `MAILGUN_DOMAIN`   | --                            | Enter your Mailgun domain.                                                                                                                                                                                                                                                                              |
+| `MAILGUN_BASE_URI` | --                            | This is optional. Mailgun makes a difference in the API base URL between sender domains from within the EU and outside. By default, the base URL is set to <kbd>https://api.mailgun.net/v3</kbd>. To override this you can pass <kbd>https://api.eu.mailgun.net/v3</kbd> if you are using an EU domain. |
+| `MANDRILL_API_KEY` | --                            | Enter your Mandrill API key.                                                                                                                                                                                                                                                                            |
+| `SENDGRID_API_KEY` | --                            | Enter your SendGrid API key.                                                                                                                                                                                                                                                                            |
+
+In case you are using Postmark, you have to set the `MAILER_EMAIL` variable which needs to be configured in PostmarkApps sender signatures.
+
+</details>
+
+## Integrate
+
+<details>
+<summary>Google</summary>
+
+Integrating with Google either to get search keywords for hits from Google search or for imports from Universal Analytics can be frustrating.
+
+The following screenshot-annotated guide shows how to do it all in an easy way: follow the Google-colored arrows.
+
+Here's the outline of what we'll do:
+
+<!-- no toc -->
+- [Set up OAuth on Google Cloud](#set-up-oauth-on-google-cloud)
+  - [Select or create a Google Cloud project](#select-or-create-a-google-cloud-project)
+  - [Register an OAuth application for a domain](#register-an-oauth-application-for-a-domain)
+  - [Issue an OAuth client and key for that application](#issue-an-oauth-client-and-key-for-that-application)
+  - [Verify the chosen domain on Google Search console](#verify-the-chosen-domain-on-google-search-console)
+- [Integrate with Google Search](#integrate-with-google-search)
+  - [Enable APIs for Google Search integration](#enable-apis-for-google-search-integration)
+  - [Link it with Plausible](#link-it-with-plausible)
+- [Import historical data from Universal Analytics](#import-historical-data-from-universal-analytics)
+  - [Enable APIs for exports on Google Cloud](#enable-apis-for-exports-on-google-cloud)
+  - [Import into Plausible](#import-into-plausible)
+
+### Set up OAuth on Google Cloud
+
+#### Select or create a Google Cloud project
+
+Go to [Google Cloud console,](http://console.cloud.google.com/) for example, by clicking <kbd>Go to console</kbd> on [Google Cloud landing page.](https://cloud.google.com) If Google asks you to register, just do it.
+
+<img src="./images/0-google-cloud.png">
+
+Once there, select a project that you want to use for Plausible OAuth app.
+
+<img src="./images/1-project-select.png">
+
+If you don't have a project already, or if you want to isolate Plausible from all your other Google Cloud things, you should create a new project.
+
+---
+
+<details><summary>Here's how to create a new Google Cloud project</summary>
+
+In the <kbd>Select a project</kbd> pop-up, click <kbd>New project</kbd>
+
+<img src="./images/1-project-new.png">
+
+Pick a descriptive name. Organizations don't matter.
+
+<img src="./images/1-project-create.png">
+
+Once the project is created, select it and make sure all the other steps happen within that project. Google is tricky and sometimes switches you to a "default" project.
+
+<img src="./images/1-project-created.png">
+
+And just like that, you have a new Google Cloud project! Please do make sure it stays selected.
+
+</details>
+
+---
+
+#### Register an OAuth application for a domain
+
+Search for <kbd>APIs & Services</kbd> or something like that.
+
+<img src="./images/2-app-registration-api-and-services-pick.png">
+
+Then in the left sidebar pick <kbd>OAuth consent screen</kbd> to begin the OAuth application registration.
+
+<img src="./images/2-app-registration-pick.png">
+
+Choose <kbd>External</kbd> for the application type since the other one requires a Google Workspace and that costs money.
+
+<img src="./images/2-app-registration-external.png">
+
+On the next screen pick the name for your application and add your contact information.
+
+<img src="./images/2-app-registration-consent-screen-0.png">
+
+Scroll down -- skipping optional fields -- and type in your domain name and contact information (again).
+
+<img src="./images/2-app-registration-consent-screen-1.png">
+
+Skip the scopes.
+
+<img src="./images/2-app-registration-scopes-skip.png">
+
+Pick yourself as the test user, Google might complain about it but it works.
+
+<img src="./images/2-app-registration-test-users.png">
+
+Click the final <kbd>Save and continue</kbd> and you have the OAuth application registered.
+
+#### Issue an OAuth client and key for that application
+
+Pick <kbd>Credentials</kbd> in the sidebar.
+
+<img src="./images/3-oauth-client-credentials-pick.png">
+
+Click <kbd>+ Create credentials</kbd> dropdown and select <kbd>OAuth client ID</kbd>
+
+<img src="./images/3-oauth-client-pick.png">
+
+Pick <kbd>Web application</kbd> for the application type, type the name for the client, and add the redirect URL.
+
+<img src="./images/3-oauth-client-create.png">
+
+That redirect URL should be `/auth/google/callback` on your Plausible instance's [<kbd>BASE_URL</kbd>](https://github.com/plausible/hosting/blob/bb6decee4d33ccf84eb235b6053443a01498db53/plausible-conf.env#L1)
+
+<img src="./images/3-oauth-client-created.png">
+
+Copy these to your [<kbd>plausible-conf.env</kbd>](https://github.com/plausible/hosting/blob/master/plausible-conf.env) and make sure to recreate the `plausible` container since the ENV vars provided on startup get "baked in"
+
+<sub><kbd>plausible-conf.env</kbd></sub>
+```env
+GOOGLE_CLIENT_ID=974728454958-e1vcqqqs6hmoc394663kjrkgfajrifdg.apps.googleusercontent.com
+GOOGLE_CLIENT_SECRET=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
+```
+<sub><kbd>console</kbd></sub>
+```console
+$ docker compose stop plausible
+[+] Running 1/1
+ ⠿ Container hosting-plausible-1  Stopped
+$ docker compose rm plausible
+? Going to remove hosting-plausible-1 Yes
+[+] Running 1/0
+ ⠿ Container hosting-plausible-1  Removed
+$ docker compose -f docker-compose.yml -f reverse-proxy/docker-compose.caddy-gen.yml up -d
+[+] Running 4/4
+ ✔ Container hosting-plausible_events_db-1  Running    0.0s
+ ✔ Container hosting-plausible_db-1         Running    0.0s
+ ✔ Container hosting-plausible-1            Started    1.2s
+ ✔ Container caddy-gen                      Running    0.0s
+[+] Running 3/3
+ ⠿ Container hosting-plausible_db-1         Healthy 0.5s
+ ⠿ Container hosting-plausible_events_db-1  Healthy 0.5s
+ ⠿ Container hosting-plausible-1            Started
+$ docker compose exec plausible sh -c 'echo $GOOGLE_CLIENT_ID'
+974728454958-e1vcqqqs6hmoc394663kjrkgfajrifdg.apps.googleusercontent.com
+```
+
+> You can omit <kbd>-f docker-compose.yml -f reverse-proxy/docker-compose.caddy-gen.yml</kbd> if you are not using Caddy
+
+#### Verify the chosen domain on Google Search console
+
+Did you notice that during OAuth application registratation there was a note about Authorized URLs saying that they need to be verified? Nevermind, we are doing it now.
+
+Start by navigating to [Google Search Console page.](http://search.google.com/u/1/search-console/welcome) 
+
+Once there, either ensure that you've already verified your domain by checking the properties in the <kbd>Select property</kbd> dropdown on the left or pick one of the two ways to verify it. I only have screenshots for the "Domain" type so that's what I'm picking.
+
+<img src="./images/4-search-console-new.png">
+
+Whichever you pick, just follow the instruction in the pop-up, they are good.
+
+<img src="./images/4-search-console-verify.png">
+
+Success looks like this.
+
+<img src="./images/4-search-console-verified.png">
+
+With that, you are ready to integrate Plausible with Google Search and import Universal Analytics data. You can do both, neither, and anything in between.
+
+### Integrate with Google Search
+
+#### Enable APIs for Google Search integration
+
+Go back to [Google Cloud,](https://console.cloud.google.com) ensure you have the correct project selected, and search for <kbd>Google Search Console API</kbd>
+
+<img src="./images/5-search-console-api-search.png">
+
+Enable it.
+
+<img src="./images/5-search-console-api-enable.png">
+
+#### Link it with Plausible
+
+Go to the site settings on your Plausible dashboard.
+
+<img src="./images/6-plausible-settings-pick.png">
+
+In the settings select <kbd>Search Console</kbd> and press <kbd>Continue with Google</kbd>
+
+> If you see a warning instead, that means you haven't set the <kbd>GOOGLE_CLIENT_ID</kbd> and <kbd>GOOGLE_CLIENT_SECRET</kbd> environment variables [correctly.](#issue-an-oauth-client-and-key-for-that-application)
+
+<img src="./images/6-plausible-settings-search-console.png">
+
+Choose the account that you added as the test user.
+
+<img src="./images/6-choose-google-account.png">
+
+Trust our own application.
+
+<img src="./images/6-continue.png">
+
+Allow viewing Search Console data.
+
+<img src="./images/6-view-search-console-data.png">
+
+Pick the property from Search Console.
+
+<img src="./images/6-property.png">
+
+And now we should be able to drilldown into Google search terms like on [plausible.io](https://plausible.io/plausible.io/referrers/Google?source=Google)
+
+### Import historical data from Universal Analytics
+
+#### Enable APIs for exports on Google Cloud
+
+Go back to [Google Cloud,](https://console.cloud.google.com) ensure you have the correct project selected, and search for <kbd>Google Analytics API</kbd>
+
+<img src="./images/7-analytics-api-search.png">
+
+Enable it.
+
+<img src="./images/7-analytics-api-enable.png">
+
+Next search for <kbd>Google Analytics Reporting API</kbd>
+
+<img src="./images/7-analytics-reporting-api-search.png">
+
+And enable it.
+
+<img src="./images/7-analytics-reporting-api-enable.png">
+
+#### Import into Plausible
+
+Go to the site settings on your Plausible dashboard.
+
+<img src="./images/6-plausible-settings-pick.png">
+
+In the <kbd>General</kbd> settings section scroll down to <kbd>Data Import from Google Analytics</kbd> and press  <kbd>Continue with Google</kbd> button.
+
+> If you see a warning instead, that means you haven't set the <kbd>GOOGLE_CLIENT_ID</kbd> and <kbd>GOOGLE_CLIENT_SECRET</kbd> environment variables [correctly.](#issue-an-oauth-client-and-key-for-that-application)
+
+<img src="./images/6-data-import.png">
+
+Choose the account that you added as the test user.
+
+<img src="./images/6-choose-google-account.png">
+
+Trust our own application.
+
+<img src="./images/6-continue.png">
+
+Pick the view to import and then follow the Plausible directions.
+
+<img src="./images/6-pick-view.png">
+
+You'll receive an email once the data is imported.
+
+</details>
+<details>
+<summary>MaxMind</summary>
+
+To use MaxMind you need to create an account [here.](https://www.maxmind.com/en/geolite2/signup) Once you have your account details, you can add `MAXMIND_LICENSE_KEY` and `MAXMIND_EDITION` environmental valiables to your <kbd>plausible-conf.env</kbd> and the databases would be automatically downloaded and kept up to date. Note that using city-level databases like MaxMind's `GeoLite2-City` requires ~1GB more RAM.
+
+</details>
+
+## FAQ
+
+<details>
+<summary>How do I access Plausible from terminal?</summary>
+
+You can starts an Interactive Elixir session from within the `plausible` container:
+
+<sub><kbd>console</kbd></sub>
+```console
+$ cd hosting
+$ docker compose exec plausible bin/plausible remote
+```
+```elixir
+iex> Application.get_all_env :plausible
+[
+  {PlausibleWeb.Endpoint,
+   [
+     live_view: [signing_salt: "f+bZg/crMtgjZJJY7X6OwIWc3XJR2C5Y"],
+     pubsub_server: Plausible.PubSub,
+     render_errors: [
+       view: PlausibleWeb.ErrorView,
+       layout: {PlausibleWeb.LayoutView, "base_error.html"},
+       accepts: ["html", "json"]
+     ]
+# etc.
+# use ^C^C (ctrl+ctrl) to exit
+```
+
+</details>
+
+<details>
+<summary>How do I access ClickHouse from terminal?</summary>
+
+You can starts a `clickhouse client` session from within the `plausible_events_db` container:
+
+<sub><kbd>console</kbd></sub>
+```console
+$ cd hosting
+$ docker compose exec plausible_events_db clickhouse client --database plausible_events_db
+```
+```sql
+:) show tables
+
+-- ┌─name───────────────────────┐
+-- │ events                     │
+-- │ events_v2                  │
+-- │ imported_browsers          │
+-- │ imported_devices           │
+-- │ imported_entry_pages       │
+-- │ imported_exit_pages        │
+-- │ imported_locations         │
+-- │ imported_operating_systems │
+-- │ imported_pages             │
+-- │ imported_sources           │
+-- │ imported_visitors          │
+-- │ ingest_counters            │
+-- │ schema_migrations          │
+-- │ sessions                   │
+-- │ sessions_v2                │
+-- └────────────────────────────┘
+
+:) exit
+
+-- Bye
+```
+
+</details>
+
+<details>
+<summary>How do I access PostgreSQL from terminal?</summary>
+
+You can starts a `psql` session from within the `plausible_db` container:
+
+<sub><kbd>console</kbd></sub>
+```console
+$ cd hosting
+$ docker compose exec plausible_db psql -U postgres -h localhost -d plausible_db
+```
+```sql
+plausible_db=# \d
+
+--  Schema |                      Name                      |   Type   |  Owner
+-- --------+------------------------------------------------+----------+----------
+--  public | api_keys                                       | table    | postgres
+--  public | api_keys_id_seq                                | sequence | postgres
+--  public | check_stats_emails                             | table    | postgres
+--  public | check_stats_emails_id_seq                      | sequence | postgres
+--  public | create_site_emails                             | table    | postgres
+--  public | create_site_emails_id_seq                      | sequence | postgres
+--  public | email_activation_codes                         | table    | postgres
+--  public | email_activation_codes_id_seq                  | sequence | postgres
+--  public | email_verification_codes                       | table    | postgres
+--  public | enterprise_plans                               | table    | postgres
+--  public | enterprise_plans_id_seq                        | sequence | postgres
+--  public | feedback_emails                                | table    | postgres
+--  public | feedback_emails_id_seq                         | sequence | postgres
+--  public | fun_with_flags_toggles                         | table    | postgres
+--  public | fun_with_flags_toggles_id_seq                  | sequence | postgres
+--  public | funnel_steps                                   | table    | postgres
+--  public | funnel_steps_id_seq                            | sequence | postgres
+--  public | funnels                                        | table    | postgres
+--  public | funnels_id_seq                                 | sequence | postgres
+--  public | goals                                          | table    | postgres
+--  public | goals_id_seq                                   | sequence | postgres
+--  public | google_auth                                    | table    | postgres
+--  public | google_auth_id_seq                             | sequence | postgres
+--  public | intro_emails                                   | table    | postgres
+--  public | intro_emails_id_seq                            | sequence | postgres
+--  public | invitations                                    | table    | postgres
+--  public | invitations_id_seq                             | sequence | postgres
+--  public | monthly_reports                                | table    | postgres
+--  public | monthly_reports_id_seq                         | sequence | postgres
+--  public | oban_jobs                                      | table    | postgres
+--  public | oban_jobs_id_seq                               | sequence | postgres
+--  public | oban_peers                                     | table    | postgres
+--  public | plugins_api_tokens                             | table    | postgres
+--  public | salts                                          | table    | postgres
+--  public | salts_id_seq                                   | sequence | postgres
+--  public | schema_migrations                              | table    | postgres
+--  public | sent_accept_traffic_until_notifications        | table    | postgres
+--  public | sent_accept_traffic_until_notifications_id_seq | sequence | postgres
+--  public | sent_monthly_reports                           | table    | postgres
+--  public | sent_monthly_reports_id_seq                    | sequence | postgres
+--  public | sent_renewal_notifications                     | table    | postgres
+--  public | sent_renewal_notifications_id_seq              | sequence | postgres
+--  public | sent_weekly_reports                            | table    | postgres
+--  public | sent_weekly_reports_id_seq                     | sequence | postgres
+--  public | setup_help_emails                              | table    | postgres
+--  public | setup_help_emails_id_seq                       | sequence | postgres
+--  public | setup_success_emails                           | table    | postgres
+--  public | setup_success_emails_id_seq                    | sequence | postgres
+--  public | shared_links                                   | table    | postgres
+--  public | shared_links_id_seq                            | sequence | postgres
+--  public | shield_rules_ip                                | table    | postgres
+--  public | site_imports                                   | table    | postgres
+--  public | site_imports_id_seq                            | sequence | postgres
+--  public | site_memberships                               | table    | postgres
+--  public | site_memberships_id_seq                        | sequence | postgres
+--  public | site_user_preferences                          | table    | postgres
+--  public | site_user_preferences_id_seq                   | sequence | postgres
+--  public | sites                                          | table    | postgres
+--  public | sites_id_seq                                   | sequence | postgres
+--  public | spike_notifications                            | table    | postgres
+--  public | spike_notifications_id_seq                     | sequence | postgres
+--  public | subscriptions                                  | table    | postgres
+--  public | subscriptions_id_seq                           | sequence | postgres
+--  public | totp_recovery_codes                            | table    | postgres
+--  public | totp_recovery_codes_id_seq                     | sequence | postgres
+--  public | users                                          | table    | postgres
+--  public | users_id_seq                                   | sequence | postgres
+--  public | weekly_reports                                 | table    | postgres
+--  public | weekly_reports_id_seq                          | sequence | postgres
+
+plausible_db=# exit
+```
+
+</details>